Here’s a comprehensive and professional job requirement description you can use for a role in a Digital Marketing Agency (suitable for a Digital Marketing Specialist / Executive role). You can adjust the seniority level as needed.

Job Title: Digital Marketing Specialist

Job Overview

We are seeking a results-driven and creative Digital Marketing Specialist to join our growing Digital Marketing Agency. The ideal candidate will be responsible for planning, implementing, and managing digital marketing strategies for multiple clients across various industries. This role requires a combination of strategic thinking, analytical skills, creativity, and hands-on execution to drive brand awareness, lead generation, and measurable ROI.

The candidate should be comfortable working in a fast-paced agency environment, managing multiple projects simultaneously, and collaborating with cross-functional teams including designers, content creators, developers, and account managers.

Key Responsibilities

1. Strategy Development

• Develop comprehensive digital marketing strategies aligned with client goals and business objectives.

• Conduct market research, competitor analysis, and audience targeting.

• Identify growth opportunities and new digital channels for client campaigns.

2. Campaign Management

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.

• Monitor campaign performance, manage budgets, and ensure maximum ROI.

• Conduct A/B testing to improve ad performance and conversion rates.

3. SEO & Content Marketing

• Implement on-page and off-page SEO strategies to improve website rankings.

• Perform keyword research and optimize website content accordingly.

• Collaborate with content teams to create blogs, landing pages, email campaigns, and social media content.

4. Social Media Management

• Manage and grow client social media accounts.

• Develop monthly content calendars and engagement strategies.

• Monitor trends and implement innovative ideas to increase engagement and brand awareness.

5. Analytics & Reporting

• Track and analyze performance metrics using tools like Google Analytics, Search Console, and social media insights.

• Prepare detailed monthly performance reports for clients.

• Provide actionable insights and recommendations for improvement.

6. Client Communication

• Work closely with account managers to understand client requirements.

• Present campaign performance, strategies, and insights to clients.

• Maintain strong client relationships through proactive communication.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 2–5 years of experience in digital marketing (agency experience preferred).

• Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing.

• Experience managing paid ad budgets effectively.

• Proficiency in marketing tools and platforms.

• Excellent written and verbal communication skills.

• Strong analytical and problem-solving abilities.

• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Google Ads and Meta Ads certifications.

• Experience with marketing automation tools.

• Basic knowledge of HTML, WordPress, or website CMS platforms.

• Experience working with international clients.

Key Competencies

• Strategic Thinking

• Data-Driven Decision Making

• Creativity & Innovation

• Attention to Detail

• Team Collaboration

• Time Management

Why Join Us?

• Opportunity to work with diverse brands and industries.

• Collaborative and innovative work culture.

• Performance-based growth opportunities.

• Continuous learning and certification support.

• Competitive salary and incentives.

If you'd like, I can also create:

• A Senior Digital Marketing Manager version

• A Performance Marketing Specialist focused version

• A Social Media Manager specific description

• Or tailor this to a specific country or experience level••

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