Develop and execute digital marketing strategies across various channels including email, social media, search engine marketing, display advertising, and mobile marketing
Collaborate with other marketing team members to develop and execute campaigns that align with overall marketing goals and objectives
Manage and optimize digital advertising campaigns, including budget allocation, targeting, and creative testing
Conduct market research to stay up-to-date on industry trends, customer preferences, and competitive activity
Analyze campaign performance data to measure success and identify areas for improvement
Create and curate content for social media channels and email campaigns
Monitor and respond to customer inquiries and feedback on social media channels
Develop and maintain relationships with external partners, agencies, and vendors to support digital marketing efforts
Ensure all campaigns comply with relevant regulations, including GDPR and CAN-SPAM Act