Content Strategy & Planning: Brainstorming ideas, researching industry trends and audience needs, and developing and managing a content calendar.
Content Production: Creating various forms of multimedia content, such as blog posts, articles, social media posts, videos, infographics, and email campaigns.
Editing & Optimization: Writing, editing, and proofreading content to ensure clarity, accuracy, and consistency with the brand's voice. This also involves implementing SEO best practices (keyword research, meta tags, etc.) to maximize online visibility and traffic.
Publishing & Distribution: Using content management systems (CMS) like WordPress or social media platforms to publish and promote content effectively.
Performance Analysis: Monitoring website and social media metrics (engagement, traffic, conversions) using analytics tools to assess content performance and inform future strategies.
Collaboration: Working closely with marketing, design, and other internal teams to ensure content aligns with overall business goals and campaigns.