Sales Manager

Job Description:

Job Title: Sales Manager- SEO Services
Department: Sales & Business Development
Industry: SEO / Digital Marketing
Employment Type: Full-Time
Experience: Minimum 2 years in sales/business development, preferably in SEO or digital marketing
Location: Lucknow

About the Role

We are looking for an experienced and results-driven Sales Manager to lead our sales efforts and drive business growth for our SEO and digital marketing services.

The ideal candidate will have strong knowledge of SEO, digital marketing, lead generation, client acquisition, and B2B sales. You will be responsible for identifying new business opportunities, managing the sales pipeline, developing client relationships, and achieving monthly and annual revenue targets.

The successful candidate should be a confident communicator, strategic thinker, and motivated sales professional who can understand client requirements and effectively position our SEO solutions to generate measurable business results.

Key Responsibilities

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.

• Generate new business through outbound prospecting, networking, referrals, email campaigns, LinkedIn, cold calling, and other channels.

• Identify and qualify potential clients who can benefit from SEO and digital marketing services.

• Conduct discovery calls and meetings to understand prospects' business goals, challenges, target markets, and SEO requirements.

• Present and demonstrate SEO service offerings, strategies, proposals, and expected business outcomes to prospective clients.

• Prepare customized proposals, quotations, presentations, and commercial agreements.

• Manage the complete sales cycle from lead generation and qualification through negotiation, closing, and handover to the account/project management team.

• Maintain and continuously update the CRM with leads, opportunities, follow-ups, sales activities, and pipeline status.

• Build and maintain strong, long-term relationships with clients and key decision-makers.

• Negotiate pricing, contracts, and terms while maintaining company profitability.

• Achieve and consistently exceed assigned sales targets and KPIs.

• Monitor competitors, market trends, pricing, and emerging opportunities within the SEO and digital marketing industry.

• Collaborate with SEO specialists, content teams, developers, and account managers to create effective solutions for prospects.

• Follow up with existing and past clients to identify upselling, cross-selling, and renewal opportunities.

• Prepare regular sales forecasts and performance reports for management.

• Recruit, train, mentor, and manage sales executives/business development representatives as required.

• Continuously improve sales processes, scripts, presentations, and conversion strategies.

Key Performance Indicators (KPIs)

Performance will primarily be measured through:

• Monthly and quarterly sales revenue.

• Number of qualified leads generated.

• Lead-to-client conversion rate.

• Average deal value.

• Sales pipeline value and velocity.

• New client acquisition.

• Client retention and renewal rate.

• Upselling and cross-selling revenue.

• Achievement of individual and team sales targets.

The ideal candidate is someone who understands both sales and SEO and can translate SEO services into clear business value for clients. You should be comfortable discussing digital marketing strategies with prospects, handling objections, negotiating deals, and consistently converting qualified leads into long-term clients.

If you are passionate about sales, digital marketing, and helping businesses grow online, we would love to hear from you.

• It is a Full Time Field Sales job for candidates with 2 - 5 years of experience.