Sales Manager

Job Profile: Sales Manager (FMCG)

A Sales Manager in the Fast-Moving Consumer Goods (FMCG) sector is responsible for driving revenue growth, managing distribution networks, and leading a high-performing sales team. This role requires a blend of strategic planning and "on-the-ground" execution to ensure products are visible and accessible to consumers.

Core Responsibilities

• Primary Sales Growth: Achieve monthly, quarterly, and annual sales targets through effective territory management and market penetration.

• Distribution Management: Identify, appoint, and manage distributors and super-stockists. Ensure optimum inventory levels and timely replenishment.

• Team Leadership: Recruit, train, and mentor a team of Sales Officers and Frontline Sales Representatives. Conduct regular performance reviews and field accompaniment.

• Market Expansion: Analyze market trends to identify untapped geographical areas or retail channels (General Trade, Modern Trade, or E-commerce).

• Brand Visibility: Execute merchandising standards and Point-of-Purchase (POP) branding to ensure "Share of Shelf" exceeds competitors.

• Secondary Sales Monitoring: Track sales from distributors to retailers to ensure product pull-through and prevent stock dumping.

Required Skills & Competencies

Skill CategoryKey CompetenciesSales StrategyChannel Management, Route-to-Market (RTM) planning, and Pricing strategies.AnalyticalSales forecasting, P&L management, and interpreting secondary sales data (SFA/DMS).InterpersonalNegotiation, Conflict resolution (with distributors), and Relationship building.TechnicalProficiency in CRM tools, Sales Force Automation (SFA) apps, and Microsoft E

• It is a Full Time Field Sales job for candidates with 3 - 4 years of experience.