Sales Executive

Requirement of Senior Sales Executive , Senior Sales Executive ,

Central Support Executive for Ahmedabad-based laminate manufacturing company

Location - Delhi-Ncr and Lucknow

1. Job Profile: Senior Sales Executive

1. Designation: Senior Sales Executive

2. CTC: 25,000 –40,000 monthly

3. Experience: 3-5 years of experience in Panel, Laminate industry

4. Education: Graduation - B. Com OR BBA, Masters – M.com or MBA Marketing (preferred)

5. Location: Delhi and Near by areas

6. Traveling: Yes

Job Description / Activities:

1. Own 100–120 counters including 30–50 focus counters, with direct handling of the highest-value and most competition-exposed counters in the territory.

2. Drive secondary sales through the assigned distributors — order planning, dispatch follow-up, and delivery of counter-wise growth targets.

3. Expand and upgrade the counter base — add new counters, convert competition-loyal dealers, and move high potential counters into the focus list.

4. Run a structured carpenter engagement programme — carpenter meets, loyalty enrolment, sampling, and reference-driven off take.

5. Own scheme and marketing execution for the territory — enrolment, mid-cycle correction where slabs are at risk, claim closure, branding placement, and launch activation.

6. Where 1–2 Sales Executives are attached, guide beat planning and joint field working; submit territory MIS on counter performance, carpenter activity, competitor movement, and scheme status.

Evaluation Criteria:

1. 3–5 years' sales experience in dealer-driven building material or interior products, with proven counter-level ownership.

2. Track record of consistent secondary sales growth, particularly on focus counters and in competition dominated markets.

3. Demonstrated counter base expansion — new counters added and dealers converted from competing brands.

4. Established carpenter/influence network — size of active base, activation rate, and reference-led conversions.

5. Maintain Daily SFA Field activity inputs and Daily reporting in given format

6. Command over scheme and marketing execution, including judgement on where scheme spends generate real off take.

7. Ability to work independently, guide 1–2 junior executives.

2. Job Profile: Sales Executive

• Designation: Sales Executive – Carpenter Engagement

• Education: Graduation (any stream); B.Com / BBA preferred

• Location: Delhi/ Lucknow

• Traveling: Yes — daily field working within assigned area

Job Description / Activities:

• Register new carpenters into the Signature loyalty programme, achieve assigned monthly registration

targets, and educate them on point earning, redemption, catalogue, and app/QR usage.

• Drive QR point scanning by registered carpenters; ensure consistent monthly scan volumes, follow up

with lapsed carpenters, and reduce dormant/inactive registrations.

• Visit sites on a random and planned basis to generate fresh inquiries from carpenters, contractors,

interiors, and builders, and follow through to closure with samples, catalogue, and dealer coordination.

• Drive tertiary sales growth — track site-level material consumption, improve article-wise penetration, and convert competitor-specified sites.

• Maintain accurate daily reporting — visits, registrations, scan points, inquiries generated and closed,

carpenter feedback — and provide market intelligence on competitor schemes, incentives, pricing, and

new product movement.

Evaluation Criteria:

• Achievement of monthly and quarterly carpenter registration targets.

• Achievement of monthly QR scan point targets and consistency of scanning across the carpenter base.

• Active carpenter ratio - percentage of registered carpenters with at least one valid scan in the

month.

• Number of qualified inquiries generated from site working, inquiry-to-closure conversion ratio,

and tertiary sales growth in the assigned territory.

• Daily field productivity and coverage depth — carpenter, site, and counter visits against plan;

counter universe worked and focus counters serviced.

• Quality and discipline of daily reporting and data accuracy; relationship strength with carpenters

and dealers and retention of the base against competitor programmes.

Please share CV at Email - ami.hrdelhi@gmail.com or WhatsApp
AMI PLACEMENT SERVICES
Please mention details-
Current CTC
Expected CTC
Notice Period
Contact/WhatsApp: 7986082431 , 9312187060

• It is a Full Time Field Sales job for candidates with 2 - 6+ years Experience.