Field Sales Representative

We are looking for a motivated and result-oriented B2B Sales Representative to drive sales of our Cocoa Powder products to business customers. The candidate will be responsible for identifying new customers, developing business relationships, generating leads, managing existing accounts, and achieving monthly and annual sales targets.

1. The ideal candidate should have experience in B2B sales, food ingredients, cocoa powder, bakery ingredients, FMCG, or related industries and should be comfortable dealing with manufacturers, distributors, wholesalers, and institutional buyers.

   Key Responsibilities

   • Identify and develop new B2B customers for Cocoa Powder products.

   • Generate leads through market research, cold calling, references, digital channels, exhibitions, and field visits.

   • Approach and develop customers such as:

   • Chocolate manufacturers

   • Biscuit and bakery manufacturers

   • Confectionery companies

   • Ice cream and dairy manufacturers

   • Beverage manufacturers

   • Food processing companies

   • Distributors and wholesalers

   • Hotels, restaurants, and institutional buyers

   • Understand customer requirements regarding product specifications, quality, packing, quantity, pricing, and delivery.

   • Prepare quotations and negotiate prices and commercial terms with customers.

   • Follow up on enquiries, samples, quotations, purchase orders, and payments.

   • Maintain strong relationships with existing customers and increase repeat business.

   • Achieve assigned monthly, quarterly, and annual sales targets.

   • Track market prices, competitor activities, customer demand, and market trends.

   • Coordinate with the production, quality, logistics, and accounts teams to ensure smooth order execution.

   • Maintain accurate records of leads, customer interactions, quotations, orders, and sales activities in CRM/Excel.

   • Collect customer feedback and communicate product or service improvement requirements to management.

   • Develop new territories and customer segments for business expansion.

   • Ensure timely collection of outstanding payments from customers.

   Required Skills

   • Strong B2B sales and business development skills.

   • Excellent communication and negotiation abilities.

   • Ability to build long-term customer relationships.

   • Strong follow-up and closing skills.

   • Good understanding of the food ingredients/food manufacturing market.

   • Ability to work independently and achieve sales targets.

   • Basic knowledge of MS Excel, Word, email, and CRM systems.

   • Willingness to travel for customer meetings and market visits.

   Preferred Experience

   • 2–5 years of experience in B2B sales, preferably in:

   • Cocoa Powder

   • Food Ingredients

   • Bakery Ingredients

   • Chocolate/Confectionery

   • FMCG

   • Food Manufacturing

   • Dairy/Ice Cream Ingredients

   • Candidates with an established network among food manufacturers, distributors, and industrial buyers will be preferred.

   Key Performance Indicators (KPIs)

   • Monthly sales revenue/volume

   • New customer acquisition

   • Number of qualified leads generated

   • Customer conversion rate

   • Repeat orders

   • Gross margin/profitability

   • Collection/payment performance

   • Territory/market growth

   • Customer retention

   Education

   Graduate/Bachelor's degree in Business, Marketing, Food Technology, or a related field preferred.

   Compensation

   Salary: Competitive, based on experience and market standards. Incentives: Performance-based sales incentives/commission linked to achievement of targets.

   Ideal Candidate

   A target-driven, energetic, and commercially minded sales professional who can independently identify opportunities, approach industrial customers, negotiate effectively, close B2B deals, and build a strong customer base for Cocoa Powder products. :::

   If by “Cocoa Powder H Product” you mean a specific product/brand or grade called H, I can also make this JD much more targeted with product specifications, target customer industries, territory, salary + incentive structure, and daily sales responsibilities.

• It is a Full Time Field Sales job for candidates with 1 - 2 years of experience.