Field Sales Manager

We are looking for an experienced Sales Manager with 5+ years of FMCG sales

experience, preferably in the air freshener / home fragrance category with exposure to

brands similar to Iris. The candidate should have strong expertise in retail sales, distributor handling, B2B sales, medical distributor network, housekeeping distributor network, and must be capable of driving primary, secondary, and tertiary sales.

The role requires excellent people management skills to guide and achieve targets througha team of 3–4 sales executives/promoters.

Key Responsibilities

A. Sales & Target Achievement

• Achieve monthly, quarterly, and annual primary, secondary, and tertiary sales targets.

• Ensure 100% target achievement of promoter and sales executive team.

• Develop and execute beat plans, market coverage strategies, and route-to-market

planning.

B. Team Management

• Lead, train, and motivate a team of 3–4 sales executives/promoters.

• Monitor team performance, productivity, daily sales reports, and market activities.

• Conduct regular market visits and joint working.

C. Distributor & Channel Management

• Appoint, onboard, and manage FMCG distributors, including General Trade, Modern

Trade, Medical distributors, and Housekeeping / Institutional distributors.

• Manage distributor ROI, claim settlements, stock levels, and order cycles.

• Build strong relationships with channel partners.

D. Retail & Market Operations

• Ensure visibility, planogram execution, and availability across retail stores.

• Strong experience working with modern trade, general trade, and housekeeping.

• Regular tracking of competition, schemes, pricing, and market insights.

E. B2B Sales & Institutional Sales

• Drive B2B sales with corporates, hotels, hospitals, housekeeping agencies, and facility

management companies.

• Build long-term business relationships and recurring orders.

F. Reporting & MIS

• Maintain daily, weekly, and monthly sales reports.

• Analyse sales trends, market opportunities, and team productivity.

• Present business reviews to management.

Candidate Requirements

• 8–10 years of experience in FMCG, specifically air freshener, fragrance, home care, or

hygiene categories or Ayurvedic categories.

• Experience with category brands preferred.

• Proven track record in handling distributors & promoters, achieving sales targets, and

managing B2B and retail sales.

• Strong knowledge of primary, secondary, and tertiary sales.

• Ability to lead a small sales team with high accountability.

• Good communication, negotiation, and market relationship-building skills.

• Proficient in Excel, sales reporting, and MIS.

Compensation & Benefits

Competitive Salary Package: Industry-standard compensation aligned with FMCG

market benchmarks.

• Attractive Incentive Structure: Monthly & quarterly incentives linked to

sales achievements, team performance, and target delivery.

• Performance-Based Perks: Additional perks and bonuses for exceeding

targets, exceptional market execution, and distributor scale-up.

• Career Growth Opportunity: Join a fast-growing brand in the air freshener

category, offering a strong career progression path into senior leadership roles.

• High Responsibility Role: Opportunity to handle key markets, distributors,

and a sales team—ideal for candidates looking for meaningful responsibility and autonomy.

• Professional Development: Exposure to modern FMCG practices, category

innovation, B2B expansion, and strategic brand-building.

• Travel Allowances & Business Support: TA/DA as per company policy along

with required sales tools, reporting systems, and field support.

• Positive Work Culture: Work with a young, ambitious, high-growth company

focused on innovation, transparency, and performance.

• It is a Full Time Field Sales job for candidates with 4 - 6+ years Experience.