Field Sales Executive

Role Overview
The Sales Executive is a field-driven role responsible for generating demand, driving test rides, and converting sales for assigned dealerships. The individual will be mapped to specific dealers and will own the entire funnel from lead generation to final sale through on-ground execution.

This is a high-intensity, target-driven role focused on BTL activities, direct customer acquisition, and closing sales.

Key Responsibilities

1. Lead Generation (Primary Responsibility)

• Generate high-quality leads through on-ground BTL activities

• Target key hotspots:

o Dark stores (Blinkit, Zepto, Instamart, etc.)

o Petrol pumps

o High gig-worker density zones

• Identify and unlock new lead generation pockets within the assigned cluster

2. Funnel Ownership (Lead → Test Ride → Sale)

• Own end-to-end conversion funnel:

o Leads generated

o Test rides conducted

o Final sales closures

• Ensure strong follow-ups and push prospects towards conversion

• Maintain high lead-to-sale conversion ratios

3. Test Ride & Dealer Walk-ins

• Drive customers to dealerships for test rides

• Coordinate with dealer teams to ensure smooth experience

• Ensure maximum test ride-to-sale conversion

4. On-Ground Marketing Execution

• Execute local marketing initiatives and activations

• Set up and manage on-ground camps, kiosks, and outreach drives

• Ensure brand visibility and engagement in assigned territory

5. Dealer Coordination

• Work closely with mapped dealerships to align on daily priorities

• Ensure leads generated are effectively handled and converted

• Support dealer sales teams in closing customers

6. Daily Tracking & Reporting

• Track and report:

o Leads generated

o Test rides completed

o Sales closed

• Share daily updates with clear visibility on pipeline and blockers

Key Metrics (KRAs)

• Leads generated (daily/weekly/monthly)

• Test rides conducted

• Vehicles sold (primary KPI)

• Lead-to-test ride conversion

• Test ride-to-sale conversion

Candidate Profile (Strict Hiring Filter)

• 1–4 years of experience in field sales / BTL / direct sales roles

• Prior experience in:

o EV / 2W / automotive sales OR

o Telecom / FMCG / high-intensity field sales roles

• Must have experience in on-ground lead generation and closures

Core Traits

• Strong hustle and execution mindset

• Comfortable with extensive fieldwork (70–80% time on ground)

• Ability to approach, engage, and convert customers directly

• High ownership of targets and numbers

• Street-smart with strong persuasion skills

• It is a Full Time Field Sales job for candidates with 1 - 4 years of experience.