Field Sales Executive

Role Overview:

This is a high-intensity, target-driven role focused on BTL activities, direct customer acquisition, and closing sales.

Key Responsibilities:

1. Lead Generation (Primary Responsibility)

• Generate high-quality leads through on-ground BTL activities

• Target key hotspots:

o Dark stores (Blinkit, Zepto, Instamart, etc.)

o Petrol pumps

o High gig-worker density zones

• Identify and unlock new lead generation pockets within the assigned cluster

2. Funnel Ownership (Lead → Test Ride → Sale)

• Own end-to-end conversion funnel:

o Leads generated

o Test rides conducted

o Final sales closures

• Ensure strong follow-ups and push prospects towards conversion

• Maintain high lead-to-sale conversion ratios

3. Test Ride & Dealer Walk-ins

• Drive customers to dealerships for test rides

• Coordinate with dealer teams to ensure smooth experience

• Ensure maximum test ride-to-sale conversion

4. On-Ground Marketing Execution

• Execute local marketing initiatives and activations

• Set up and manage on-ground camps, kiosks, and outreach drives

• Ensure brand visibility and engagement in assigned territory

5. Dealer Coordination

• Work closely with mapped dealerships to align on daily priorities

• Ensure leads generated are effectively handled and converted

• Support dealer sales teams in closing customers

6. Daily Tracking & Reporting

• Track and report:

o Leads generated

o Test rides completed

o Sales closed

• Share daily updates with clear visibility on pipeline and blockers

Key Metrics (KRAs)

• Leads generated (daily/weekly/monthly)

• Test rides conducted

• Vehicles sold (primary KPI)

• Lead-to-test ride conversion

• Test ride-to-sale conversion

Candidate Profile (Strict Hiring Filter)

• 1–4 years of experience in field sales / BTL / direct sales roles

• Prior experience in:

o EV / 2W / automotive sales OR

o Telecom / FMCG / high-intensity field sales roles

• Must have experience in on-ground lead generation and closures

Core Traits

• Strong hustle and execution mindset

• Comfortable with extensive fieldwork (70–80% time on ground)

• Ability to approach, engage, and convert customers directly

• High ownership of targets and numbers

• Street-smart with strong persuasion skills

• It is a Full Time Field Sales job for candidates with 1 - 3 years of experience.