Field Sales Cluster Manager

Job Summary

Optorium is looking for an experienced Cluster Manager to oversee multiple optical retail stores in Hyderabad. The candidate will be responsible for driving sales, managing store operations, developing teams, and ensuring excellent customer service.

Roles & Responsibilities – Cluster Manager (Optical Retail)

1. Business Development & Sales Management

• Achieve monthly, quarterly, and annual sales targets across assigned branches.

• Develop strategies to improve revenue, profitability, customer footfall, conversion, ATV, and ABV.

• Drive sales of premium frames, branded sunglasses, prescription lenses, and progressive lenses.

• Implement sales campaigns, promotions, and product launches.

• Analyse branch performance and prepare sales forecasts and action plans.

2. Multi-Store Operations Management

• Oversee daily operations of multiple optical retail branches and ensure adherence to company SOPs.

• Conduct regular branch visits to monitor store performance, visual merchandising, cleanliness, billing, and cash handling.

• Identify operational gaps and implement corrective measures.

• Coordinate with Admin, HR, Accounts, Inventory, and E-commerce teams.

3. Team Management & Leadership

• Lead and motivate Store Managers, Optometrists, Sales Executives, and branch teams.

• Monitor manpower, attendance, discipline, grooming, and productivity.

• Set team targets, conduct performance reviews, and support employee training, recruitment, and development.

• Handle employee grievances and develop Store Managers for better performance.

4. Optical Product & Technical Knowledge

• Maintain knowledge of frames, sunglasses, prescription lenses, contact lenses, and optical accessories.

• Ensure teams understand lens technologies, coatings, brands, and product benefits.

• Monitor accurate prescription handling, optical dispensing, fitting, and quality checks.

• Coordinate with Optometrists and laboratories to ensure timely delivery of customer orders.

5. Inventory & Stock Management

• Ensure adequate stock availability through inventory planning and replenishment.

• Monitor stock transfers, inward/outward movements, tagging, and system updates.

• Conduct stock audits and maintain inventory accuracy.

• Identify slow-moving, damaged, and obsolete stock and minimise inventory losses.

6. Customer Experience & Service Excellence

• Ensure excellent customer service and customer satisfaction across all branches.

• Handle escalated complaints, repairs, replacements, warranties, and after-sales service.

• Monitor customer feedback, genuine Google reviews, and customer follow-ups.

• Ensure timely order delivery and improve customer retention.

7. Financial & Profitability Management

• Monitor branch revenue, gross margins, profitability, and operating expenses.

• Ensure adherence to pricing and discount policies.

• Monitor billing accuracy, cash handling, and daily sales reconciliation.

• Coordinate with Accounts for financial reporting and cost control.

8. Reporting & Performance Analysis

• Review daily, weekly, and monthly branch-wise sales and performance reports.

• Track KPIs, target achievement, product performance, and team productivity.

• Analyse underperforming branches and implement improvement plans.

• Prepare consolidated cluster reports using Excel, Google Sheets, and retail management systems.

9. Compliance, Audit & Process Control

• Ensure compliance with company policies, HR procedures, and operational standards.

• Conduct regular store audits and ensure proper documentation of sales, stock, and customer orders.

• Monitor safety, hygiene, security, and inventory control procedures.

• Ensure timely closure of audit observations and prevent operational irregularities.

Requirements

• Graduate in any discipline; MBA/Retail Management preferred.

• 5–8 years of retail experience, preferably in the optical industry.

• Experience in managing multiple stores is mandatory/preferred.

• Strong leadership, communication, and sales management skills.

• Knowledge of optical frames, lenses, sunglasses, and retail operations.

• Good analytical skills and knowledge of MS Excel.

• Willingness to travel across Hyderabad branches.

Key Skills

Cluster Management | Optical Retail | Retail Operations | Sales Management | Team Leadership | Inventory Management | Business Development | Customer Service

• It is a Full Time Field Sales job for candidates with 3 - 6+ years Experience.