Field Sales Business Development Executive

Job Purpose

The Business Development Executive (DBE) will be responsible for field-level business development, society mapping, customer acquisition and local market activation for Ganvin Insta Laundry.

The role will focus on identifying high-potential residential societies and households, building relationships with RWA/Association stakeholders, creating awareness about Ganvin’s services, executing BTL activities, and converting prospects into active and repeat customers.

Key Roles & Responsibilities

1. Market & Society Mapping

• Identify and map potential residential societies, apartments, layouts and independent-house clusters within the assigned territory.

• Build a database of societies, approximate number of households, decision-makers, contact details and potential customer base.

• Identify high-potential societies based on household density, demographics and service potential.

• Continuously expand the mapped universe and identify new business opportunities.

2. RWA & Stakeholder Engagement

• Establish and maintain relationships with RWA members, Association Presidents, Secretaries, Facility Managers and other key stakeholders.

• Present Ganvin Insta Laundry’s services, technology, pricing and customer benefits to society stakeholders.

• Obtain permission and support for conducting promotional activities within societies.

• Develop long-term relationships with RWAs to establish Ganvin as the preferred laundry service partner.

3. Customer Acquisition

• Conduct direct customer outreach within assigned societies and neighbourhoods.

• Explain Ganvin services such as Wash & Fold, Steam Ironing, Wash + Steam Ironing, Dry Cleaning, Shoe & Bag Cleaning and other services.

• Generate leads and convert them into first-time orders.

• Drive customer registrations through the Ganvin app/website.

• Follow up with leads and inactive customers to improve conversion.

4. BTL & Field Marketing Activities

• Plan and execute kiosks, society stalls, product demonstrations, flyers, posters, leaflets, apartment activations and other BTL activities.

• Coordinate with RWAs for in-society promotional campaigns.

• Conduct sampling/trial offers and promotional campaigns wherever applicable.

• Ensure proper branding and visibility of Ganvin Insta Laundry within the assigned territory.

5. Society Activation

• Develop a structured activation plan for every targeted society.

• Conduct launch-day activities and customer onboarding drives.

• Create awareness about Ganvin's hyperlocal pickup & delivery and instant laundry services.

• Work towards converting each activated society into a sustainable customer base.

6. Customer Relationship & Retention

• Maintain regular contact with acquired customers and understand their service experience.

• Identify customer concerns and coordinate with the operations/customer support team for resolution.

• Encourage repeat orders, subscriptions and cross-selling of additional services.

• Re-engage dormant and inactive customers through field-level activities.

7. Competition & Market Intelligence

• Monitor competitor pricing, offers, services, promotions and presence in the assigned territory.

• Collect customer feedback and market insights.

• Share field intelligence with the management team to improve pricing, promotions and customer acquisition strategies.

Key Performance Indicators (KPIs)

KPIMeasurementSocieties MappedNew societies identified & mappedSocieties ActivatedSocieties where Ganvin activities are conductedRWA MeetingsStakeholder meetings conductedLeads GeneratedQualified customer leadsNew RegistrationsNew customers registeredFirst OrdersCustomers converted to paying customersCustomer Acquisition CostCost per acquired customerRepeat OrdersCustomers placing subsequent ordersSubscription SalesFamily subscriptions acquiredRevenue GeneratedRevenue attributable to field activitiesBTL ActivitiesKiosks/activations completed

Ideal Candidate Profile

• Education: No specific qualification required—good communication skills, a strong business development mindset, and a willingness to work hard and grow are essential.

• Experience: 1–3 years in field sales, business development, FMCG, telecom, D2C, hyperlocal services, real estate or consumer services.

• Strong communication and interpersonal skills.

• Comfortable with extensive field work and direct customer interaction.

• Ability to build relationships with RWAs and community stakeholders.

• Strong persuasion, negotiation and follow-up skills.

• Basic knowledge of smartphones, CRM/app-based reporting and MS Office/Google Sheets.

• Target-oriented, energetic and self-driven.

• It is a Full Time Field Sales job for candidates with 6 months - 1 years of experience.