Content Creation: Ability to design posts, write captions, and adapt tone for different platforms
Platform Expertise: Strong knowledge of Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms like Threads or Snapchat
Analytics & Reporting: Familiarity with tools like Google Analytics, Meta Business Suite, Hootsuite, or Sprout Social
SEO & Hashtags: Understanding of keyword optimization and hashtag strategy for reach
Paid Ads Management: Experience running campaigns on Meta Ads, LinkedIn Ads, or Google Ads
1–2 years of prior experience in social media management or digital marketing
Proven track record of growing followers, engagement, and conversions for a brand
Portfolio of past campaigns, posts, or creative work