Key Responsibilities:
Manage end-to-end paid campaigns
Build cross-channel strategies (Google, Bing, Meta, LinkedIn)
Optimize Shopping Ads & product feeds (GMC)
Set up & audit tracking (GTM, GA4)
Handle account suspensions & policy compliance
Write high-converting ad copy & oversee creatives
Run A/B tests to improve CPC, CTR & ROI
Manage budgets & bidding
Refine targeting & eliminate wasted spend
Identify growth opportunities (PMax, Demand Gen)
Deliver reports & client communication
Align with SEO & Sales for lead quality