Job Title: Social Media Manager – Real Estate
Location: Greater Noida West
Experience: 3–10 Years
Employment: Full-Time | On-Site
Salary: ₹25,000–₹65,000/month, depending on experience and skills
Job Summary
We are looking for a creative and result-oriented Social Media Manager to manage our social media presence, promote real estate projects, build brand visibility, and generate quality leads.
Key Responsibilities
Manage Instagram, Facebook, YouTube, LinkedIn and WhatsApp Business.
Create and execute social media strategies and content calendars.
Plan and manage Reels, Shorts, posts, stories and property promotional content.
Develop content for property launches, projects, offers and site visits.
Run and optimize Meta Ads and lead-generation campaigns.
Monitor CPL, CTR, engagement, reach, leads and conversions.
Coordinate with Sales, CRM, Graphic Designer and Video Editor teams.
Track competitors, trends and social media performance.
Prepare weekly/monthly performance reports.
Required Skills
Social Media Marketing | Real Estate Marketing | Lead Generation | Meta Ads | Instagram Marketing | Facebook Marketing | YouTube | Reels | Content Strategy | Copywriting | Performance Marketing | Canva | Meta Business Suite | Basic Video Editing | Analytics | Campaign Optimization
Qualifications
Bachelor's degree in marketing, Digital Marketing, Mass Communication or related field.
3–10 years of relevant experience.
Real estate industry experience preferred.
Strong knowledge of social media platforms and Meta Ads.
Creative thinking, communication and analytical skills.
Candidates with a strong social media portfolio will be preferred.
KPIs
Social media growth & engagement
Quality leads generated
CPL optimization
Reels/video performance
Site-visit leads
Campaign performance & ROI
Timely content and reporting