Plan and execute lead generation campaigns through digital platforms Manage and optimize social media handles including Instagram, Facebook, LinkedIn, and YouTube Generate quality leads through Meta Ads, Google Ads, and other marketing channels Coordinate with sales team for lead quality and conversion tracking Create and manage social media content, reels, creatives, and promotional campaigns Monitor campaign performance and prepare marketing reports/MIS Increase brand awareness, reach, and audience engagement Handle online promotions, events, and branding activities Manage agency/vendor coordination for marketing activities if required Stay updated with market trends and competitor activities