Key Responsibilities
• Plan, execute, and optimize SEO and PPC campaigns to improve website visibility, traffic, leads, and conversions.
• Manage on-page, off-page, technical SEO, link-building activities, and Google Ads campaigns.
• Utilize AI technologies for research, content development, analysis, ad copy creation, and campaign optimization.
• Independently manage assigned projects and deliverables.
Technical & AI Requirements
• MCP Servers: Basic understanding of Model Context Protocol (MCP) and its use in connecting AI systems with external tools, applications, or data sources.
• APIs: Understanding of APIs and their role in integrating AI tools and external platforms with digital marketing workflows.
• SKILLS.md : Familiarity with SKILLS.md files and the ability to understand, follow, or create structured instructions for AI-based skills and workflows.
• Token Usage : Understanding of AI token usage, including input/output tokens, context limitations, and efficient use of AI tools.
• AI Prompting: Ability to create clear, structured, and effective prompts for AI-based SEO, PPC, research, and content-generation tasks.
Candidate Requirements
• Graduate in any discipline with 1.5–3 years of relevant experience in SEO and PPC.
• Strong practical knowledge of SEO, Google Ads/PPC, analytics, keyword research, and campaign optimization.
• Practical experience with AI tools and AI-assisted digital marketing workflows.
• Excellent written and verbal English communication skills.
• Ability to work independently and take ownership of assigned responsibilities.
• Willingness to learn and adapt to emerging AI technologies and digital marketing tools.