Key Responsibilities • Develop and execute social media strategies across platforms (Instagram, LinkedIn, Facebook, etc.) • Plan and manage content calendars aligned with marketing goals • Create engaging posts, campaigns, and ad creatives • Analyze performance metrics and optimize campaigns for better ROI • Manage paid campaigns (Meta Ads, LinkedIn Ads, etc.) • Monitor trends, competitors, and audience behaviour • Coordinate with designers, content writers, and marketing team • Handle brand communication and engagement (comments, messages, etc.)