Social Media Manager

                                                Job Profile: Social Media Manager.

Role Summary

The Social Media Senior Executive will be responsible for planning, executing, and managing digital communication strategies for political leaders/organizations. The role requires strong political awareness, content leadership, and the ability to shape public opinion through effective use of social media platforms.

Key Responsibilities

Ø  Develop and implement social media strategies aligned with political ideology, party agenda, and leadership vision

Ø  Create, review, and approve political content including posts, reels, videos, graphics, captions, and hashtags

Ø  Handle official social media accounts (Facebook, Instagram, X/Twitter, YouTube, WhatsApp, etc.)

Ø  Monitor political trends, public sentiment, opposition narratives, and breaking political news

Ø  Coordinate with content creators, designers, video editors, and ground teams

Ø  Manage online reputation and respond to public queries, comments, and sensitive political issues

Ø  Plan and execute digital campaigns during elections, rallies, policy launches, and public events

Ø  Analyze social media performance and submit regular reports with insights and recommendations

Ø  Ensure content complies with election code of conduct and platform policies

Ø  Guide junior executives and interns in political communication best practices

Required Skills & Competencies

Strong understanding of Indian politics, governance, public policy, and election processes

Excellent written communication skills (English, Hindi, Marathi – preferred)

Ability to handle sensitive political narratives and crisis communication

Experience with political campaigning or public affairs communication

Creative thinking with data-driven decision making

Leadership and team-management skills

Knowledge of social media analytics tools and trend analysis

Educational Qualification

Graduate/Post-Graduate in Political Science, Mass Communication, Journalism, Public Relations, or related field

Experience

Minimum 3–6 years’ experience in social media management

Prior experience in political campaigns, political consulting firms, media houses, or public offices preferred

Key Performance Indicators (KPIs)

Growth in followers and engagement

Sentiment improvement and reach during campaigns

Content performance and issue impact

Timely handling of political communication and crisis situations

• It is a Full Time Digital Marketing job for candidates with 3 - 6 years of experience.