Key Responsibilities:
· Developing engaging content (text, images, videos, etc.) for various social media platforms.
· Monitoring social media channels, responding to comments and messages, and fostering a positive online community.
· Planning and executing social media campaigns to promote products, services, or events.
· Tracking and analyzing social media metrics to assess the effectiveness of strategies and campaigns.
· Working with marketing, design, and other teams to ensure brand consistency and alignment.
· Keeping up-to-date with the latest social media trends and technologies.
· Managing social media advertising budgets.
Skill Requirements:
· Excellent written and verbal communication skills are essential for creating engaging content and interacting with followers.
· The ability to analyse data and metrics to optimize social media strategies.
· Familiarity with social media platforms, analytics tools, and social media management tools.
· The ability to manage multiple projects and meet deadlines.
· The ability to address issues and resolve challenges related to social media.
Specific Tasks:
· Content Calendar: Planning and scheduling content in advance.
· Hashtag Research: Identifying and using relevant hashtags to increase reach.
· Social Listening: Monitoring mentions of the brand and relevant keywords.
· Reporting: Providing regular reports on social media performance.