Social Media Manager

JOB PURPOSE:

We are seeking a creative, strategic, and data-driven Social Media Manager to lead and grow our brand presence across all social media platforms. The role focuses on strategy creation, content planning, execution, analytics, and team coordination to build strong online communities and drive brand engagement.

The Social Media Manager will be responsible for managing the complete social media ecosystem—ensuring brand consistency, creative storytelling, audience growth, and performance optimization.

ROLE AND RESPONSIBILITIES:

Strategy & Planning

• Develop and execute comprehensive social media strategies aligned with marketing and business objectives.

• Plan monthly content calendars and campaign timelines.

• Identify trends, formats, and opportunities to increase reach and engagement.

Content Creation & Management

• Oversee creation, publishing, and scheduling of high-quality, engaging content across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).

• Strong hands-on capability in camera handling, reels, and short-form video content.

• Ensure all content reflects brand tone, creativity, and aesthetics.

• Guide content writing, captions, hashtags, and storytelling.

Campaign Execution & Performance

• Manage social media campaigns including paid promotions where applicable.

• Track, analyze, and optimize performance using analytics tools.

• Audit social media presence and evaluate ROI, reach, engagement, and conversions.

• Prepare reports and insights for management review.

Collaboration & Coordination

• Work closely with design, content, event, and marketing teams to align social media timelines with campaigns, launches, and brand initiatives.

• Coordinate with clients, vendors, artists, and external partners when required.

Community & Brand Management

• Monitor comments, messages, and community interactions professionally.

• Build strong online relationships and manage brand reputation.

• Monitor competitor activities and industry benchmarks.

COMMUNICATIONS AND RELATIONSHIPS:

Internal:

• Marketing Team

• Design & Content Team

• Event & Production Team

• Head of Department

• Founders

External:

• Clients

• Vendors

• Venues

• Artists

• Influencers / Media Partners
  

KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB

Education:

• BBA / B.Com / Mass Media / Communications / Marketing or related field

Experience:

• Minimum 2–4 years of experience in social media management (agency/event industry preferred)

Skills:

• Strong social media strategy & execution skills

• Excellent content writing and storytelling ability

• Camera handling & reel creation expertise

• Creative and aesthetic sense

• Strong analytical and reporting skills

• Time management & organizational ability

• Technical knowledge of social media tools and platforms

• Customer service and communication skills

• Negotiation & collaboration skills
  

WHAT WE OFFER:

• Creative and dynamic work environment

• Opportunity to work on premium brands and events

• Growth opportunities in a fast-growing organization

• Exposure to innovative marketing and storytelling projects

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.