Key Responsibilities
Strategy Development: Create and execute social media strategies aligned with business goals.
Content Creation: Plan, produce, and schedule daily, high-quality, and engaging content for various platforms.
Community Management:
Engage with followers, respond to comments/messages, and manage online brand reputation.
Analytics & Reporting: Monitor key performance indicators (KPIs), analyze data, and optimize campaigns for better ROI.
Trend Monitoring: Stay updated with social media trends, tools, and best practices.
Collaboration: Work with marketing, design, and sales teams to align, promote, and support brand initiatives.
Required Skills and Qualifications
Experience: Proven experience in social media management, content creation, or digital marketing.
Platform Knowledge: In-depth knowledge of social platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.).
Content Skills: Proficiency in copywriting, photography, and video editing (e.g., Canva, Adobe Creative Suite).
Analytical Skills: Ability to use analytical tools to measure campaign success.
Soft Skills: Strong communication, creativity, multitasking, and organization skills.