Key Responsibilities:
Develop and execute SEO strategies to improve organic rankings, traffic, and conversions.
Perform keyword research, search intent analysis, competitor analysis, and content gap analysis.
Implement Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies to improve visibility across AI-generated answers and answer-focused search results.
Optimize content for Google AI Overviews, featured snippets, People Also Ask, and relevant AI search experiences.
Conduct technical SEO audits covering crawlability, indexability, website architecture, XML sitemaps, robots.txt, canonical tags, redirects, and Core Web Vitals.
Implement structured data and Schema Markup to improve search engine understanding and eligibility for rich results.
Optimize on-page SEO elements, including title tags, meta descriptions, headings, internal links, URLs, images, and content structure.
Develop topical authority through topic clusters, entity optimization, and content aligned with user intent.
Analyze backlink profiles and execute ethical link-building strategies.
Monitor SEO performance, identify opportunities, and prepare actionable performance reports.
Collaborate with content writers and developers to implement SEO recommendations.
Required Skills:
Strong understanding of on-page, off-page, technical, and local SEO.
Practical knowledge of GEO, AEO, AI search visibility, and semantic SEO.
Understanding of E-E-A-T principles, entity SEO, topical authority, and content credibility.
Experience with JavaScript SEO and rendering/indexing challenges for React or Next.js websites is an advantage.
Ability to identify ranking issues, diagnose traffic drops, and translate data into actionable SEO improvements.
Understanding of organic conversion tracking and performance measurement.
SEO Tools
Google Search Console: Indexing, search queries, impressions, clicks, CTR, and performance analysis.
Google Analytics 4 (GA4): Organic traffic, engagement, and conversion tracking.
Screaming Frog SEO Spider: Technical SEO audits, crawl analysis, redirects, and metadata checks.
Ahrefs / Semrush: Keyword research, backlink analysis, competitor research, and content gaps.
Google Keyword Planner: Keyword discovery and search demand research.
PageSpeed Insights / Lighthouse: Core Web Vitals and performance analysis.
Schema Markup Validator / Google Rich Results Test: Structured data validation.
AI tools such as ChatGPT or Gemini: Search intent research, content analysis, topical mapping, and SEO workflow support.
Experience with AI search visibility tracking tools is an advantage. Candidates should understand that AI-generated results vary and that no tool can guarantee inclusion in AI Overviews or other AI answers.