Performance Marketing Manager

Core Responsibilities

• Paid Campaign Management: Build and launch multi-channel campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic or affiliate networks.

• Budget & Bid Optimisation: Allocate, monitor, and adjust marketing budgets daily to minimise wasted spend and scale high-performing channels.

• Data Analysis & Attribution: Track key metrics using analytics platforms (such as GA4) to measure performance and build clear reporting dashboards.

• A/B Testing & Experimentation: Test ad creatives, copy, landing pages, and audience targeting continuously to improve conversion rates.

• Cross-Functional Collaboration: Partner with creative, content, product, and data teams to align promotional assets with business objectives.

• Agency or Team Leadership: Oversee external media agencies or mentor internal performance marketing specialists.

Key Performance Indicators (KPIs)

Performance marketing is measured strictly by hard numbers rather than general brand awareness. Common metrics include:

• CPA (Cost Per Acquisition)

• ROAS / ROI (Return on Ad Spend / Return on Investment)

• CPC / CPM (Cost Per Click / Cost Per Mille)

• CTR (Click-Through Rate)

• CPL (Cost Per Lead) and Customer Lifetime Value (LTV)

Required Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.

• Experience: Typically 2 to 5+ years of hands-on experience in digital/paid media acquisition.

• Technical Tools: Proficiency in Google Ads, Meta Ads Manager, GA4 (Google Analytics), data visualisation tools (e.g., Looker Studio), and Excel.

• Analytical Mindset: Strong quantitative skills for data modelling, attribution modelling, and translating metrics into actionable strategy

• It is a Full Time Digital Marketing job for candidates with 3 - 6+ years Experience.