Key Responsibilities:
✅ Plan, execute, and optimize Google Ads & Meta Ads campaigns
✅ Manage campaign budgets and improve ROI/ROAS
✅ Monitor key metrics like CPL, CPA, CTR, CPC, and conversion rates
✅ Perform keyword research, audience targeting, and competitor analysis
✅ Create and test ad copies, creatives, and campaign strategies
✅ Track campaign performance using Google Analytics and reporting tools
✅ Optimize landing pages and conversion funnels
✅ Prepare performance reports with actionable insights
✅ Collaborate with content and design teams for campaign execution
Required Skills:
🔹 Hands-on experience with Google Ads & Meta Ads Manager
🔹 Knowledge of paid marketing campaigns and lead generation
🔹 Understanding of SEO/SEM fundamentals
🔹 Basic knowledge of Google Analytics (GA4)
🔹 Strong analytical and problem-solving skills
🔹 Ability to optimize campaigns based on data