Social media expert

15,000 - 20,000 /month

Mayuransh Hospitality Private Limited

Bhandup (West), Mumbai

6 - 24 months Experience in Digital Marketing

1 Opening

Full Time

Skills Required

Digital Campaigns

Social Media

Job Highlights

Diploma and above

All genders

6 days working | Day Shift

PAN Card, Aadhar Card, Bank Account

Job Description

Core Objective:

Drive footfall and sales for all outlets by managing social media, influencer marketing, and WhatsApp campaigns while maintaining strong coordination with franchise partners.

Key Responsibilities:

1. Social Media Management

- Plan, create, and post content for Instagram, Facebook, and Google My Business for both brands.

- Maintain consistent brand voice, aesthetics, and posting calendar for TiB and HOIC.

- Reply to all DMs and comments within 2 hours during business hours.

2. Influencer / Blogger Outreach

- Target: 4 bloggers per month per outlet.

- Shortlist location-wise bloggers/influencers relevant to F&B, lifestyle, and local audience.

- Coordinate with franchise partners to get approval on blogger selection and promotion details.

- Share formal script/brief with bloggers covering what’s being promoted that period — new flavors, offers, events, etc.

- Take final approval of blogger content before posting.

3. Tracking & Reporting

- Maintain a complete record of:

- Blogger name, handle, location, outlet covered

- Date of post, content type, approval date

- Views, reach, engagement, saves, shares

- Business conversion: Coordinate with franchise partners to track walk-ins/orders attributed to each blogger post.

- Share a monthly response sheet with insights and recommendations.

4. WhatsApp Marketing

- Initiate WhatsApp campaigns to current customer database for both brands.

- Segment data outlet-wise and promote offers, new launches, festive campaigns.

- Track delivery, open rates, and business generated via WhatsApp. Report weekly.

5. Franchise Coordination

- Act as the bridge between brand HQ and franchise partners for all marketing activities.

- Share calendars, scripts, and results. Collect feedback and conversion data.

Skills Required:

- Proven experience managing Instagram/Facebook pages for F&B or retail brands.

- Existing network of local food bloggers is a big plus.

- Strong coordination and communication skills.

- Basic content creation: Canva, reels editing, copywriting. If possible

- Data-oriented: Comfortable tracking and reporting on metrics.

KPIs:

- 4 blogger collaborations per outlet per month

- <2 hr DM response time

- Weekly social media growth + engagement targets

- Monthly report on influencer ROI and WhatsApp campaign performance

Other Details

It is a Full Time Digital Marketing job for candidates with 6 months - 2 years of experience.

What are the eligibility criteria for this Social media expert job?
Ans : Candidates should have a Diploma and above qualification with 1-2 years of experience and skills like Digital Campaigns, Social Media for this Social media expert job offered by Mayuransh Hospitality Private Limited in Bhandup (West), Mumbai.
What salary is offered for this Social media expert job?
Ans : The salary for this Social media expert job ranges between ₹15,000-₹20,000 per month.
What shift and timings does this job follow?
Ans : This Social media expert job follows a Day shift.
Do you need to visit the office for this job?
Ans : Yes, candidates need to visit the office and work from the location in Bhandup (West), Mumbai.
How many vacancies are there for this Social media expert job?
Ans : There is 1 vacancy for this Social media expert role.
Is this job open for all genders?
Ans : Yes, this Social media expert job is open for both male and female candidates.
What does the role of Social media expert involve?
Ans : As a Social media expert, your work will involve skills like Digital Campaigns, Social Media. This role is part of Digital Marketing category.
What is the job location for this position?
Ans : The job location for this Social media expert position is Bhandup (West), Mumbai.
Who is the right fit for this Social media expert job?
Ans : A candidate having skills like Digital Campaigns, Social Media with 1-2 years of experience is the right fit for this Social media expert job.
What makes this Social media expert job a good opportunity?
Ans : This Social media expert job is a good opportunity as it offers a salary between ₹15,000-₹20,000 per month. This is a Full Time job and has 1 openings.