Marketing Executive

Key Responsibilities

Brand Strategy & Management

• Develop and execute comprehensive brand strategies across all business verticals.

• Ensure brand consistency across all customer touchpoints, marketing materials, digital platforms, and physical locations.

• Establish and maintain brand guidelines, messaging frameworks, and visual identity standards.

• Conduct market research, competitor analysis, and customer insights to strengthen brand positioning.

• Manage brand reputation and public perception.

Marketing Strategy & Execution

• Develop annual and quarterly marketing plans aligned with business objectives.

• Lead integrated marketing campaigns across digital, social media, print, outdoor, events, partnerships, and PR channels.

• Create customer acquisition, retention, and engagement strategies.

• Plan and manage product launches, service launches, and brand activation campaigns.

• Drive lead generation initiatives for co-working, architecture, construction, and event businesses.

Digital Marketing & Content

• Oversee website management, SEO, SEM, email marketing, and social media strategies.

• Develop content calendars and storytelling strategies for all brands.

• Coordinate production of photography, videography, graphics, and promotional materials.

• Monitor digital performance metrics and optimize campaigns for maximum ROI.

• Manage online reputation and customer reviews across platforms.

Events, PR & Partnerships

• Lead brand activations, networking events, exhibitions, and promotional campaigns.

• Build strategic partnerships with corporates, communities, media houses, influencers, and industry stakeholders.

• Manage media relations, press releases, and public relations activities.

• Represent the organization at industry events and networking opportunities.

Sales & Business Growth Support

• Collaborate with sales teams to develop marketing initiatives that drive revenue growth.

• Create sales enablement materials, presentations, brochures, and proposals.

• Support occupancy growth for co-working spaces.

• Generate leads for architecture, construction, and event management projects.

• Drive customer engagement and repeat business for F&B operations.

Team & Vendor Management

• Lead and mentor internal marketing teams and external agencies.

• Manage designers, content creators, photographers, videographers, and digital marketing partners.

• Oversee marketing budgets and vendor relationships.

• Ensure timely delivery of marketing projects and campaigns.

Performance & Analytics

• Define KPIs and track marketing performance across all brands.

• Analyze campaign effectiveness and customer acquisition costs.

• Prepare monthly marketing reports and recommendations for management.

• Utilize data-driven insights to improve customer experience and business outcomes.

Required Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, Branding, or related field.

• Master’s Degree/MBA in Marketing is preferred.

• 7–12 years of experience in brand management, marketing, communications, or growth marketing.

• Experience handling multiple brands or business verticals simultaneously.

• Strong understanding of digital marketing, social media, content marketing, PR, and event marketing.

• Experience in hospitality, F&B, co-working, real estate, architecture, construction, or lifestyle brands will be highly preferred.

Required Skills

Strategic Skills

• Brand Development & Positioning

• Marketing Strategy

• Business Development Support

• Market Research & Consumer Insights

• Budget Planning

Marketing Skills

• Digital Marketing

• Social Media Management

• SEO & SEM

• Content Marketing

• Campaign Management

• Public Relations

Leadership Skills

• Team Leadership

• Project Management

• Stakeholder Management

• Agency Management

• Vendor Negotiation

Technical Skills

• Google Analytics

• Meta Business Suite

• CRM Platforms

• Marketing Automation Tools

• Canva, Adobe Creative Suite (preferred)

• Microsoft Office / Google Workspace

Key Performance Indicators (KPIs)

• Brand awareness and market visibility

• Lead generation and conversion rates

• Co-working occupancy growth

• F&B footfall and revenue growth

• Event bookings and sponsorship acquisition

• Architecture and construction project inquiries

• Social media engagement and audience growth

• Website traffic and lead conversion

• Marketing ROI

• Customer retention and satisfaction

What We Offer

• Opportunity to build and scale multiple high-growth brands.

• Strategic leadership role with direct access to senior management.

• Creative freedom to shape brand identity and market presence.

• Performance-based incentives and career advancement opportunities.

• Dynamic and entrepreneurial work environment.

Ideal Candidate Profile: A commercially minded brand leader who can think strategically, execute efficiently, and drive measurable growth across multiple businesses while building strong and recognizable brands in the market.

• It is a Full Time Digital Marketing job for candidates with 5 - 6+ years Experience.