Email Activation Specialist

Email Activation Specialist [Fixed Term Contract- 1 year] Company Description LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. Job Description Location: Bengaluru / Mumbai / Gurgaon At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. We are seeking an Email Activation Specialist to join our team at our Bengaluru / Mumbai / Gurgaon offices. This role is responsible for producing and launching a high volume of email workflows with varying complexities using Adobe Campaign, our email service provider. In this position, you will be building, QA'ing, and launching email campaigns. The ideal candidate will have a strong background in deploying high volume emails using different email marketing tools, specializing in HTML/CSS, SQL, and dynamic content scripts. They are responsible for email creation, workflow configuration, campaign segmentation, and QA. If you have a passion for email marketing and are looking to make an impact in a dynamic environment, we encourage you to apply for this exciting opportunity. Key Responsibilities: End-to-end execution of email campaigns including; building emails and workflows, creating audience segments, setting up tests, and scheduling email campaigns Create and manage workflows to support campaign objectives Set up and execute A/B test email campaigns Perform QA via a QA checklist for email campaigns Ensuring accurate rendering across different browsers, devices, and email clients Launch and ensure ongoing deployment success of daily, weekly, or ad-hoc campaigns in Adobe Campaign Troubleshoot rendering issues or performance issues of email campaigns Collaborate with cross-functional teams to define and communicate execution requirements, timing, and SLAs. Qualifications Qualifications Basic Qualifications: 3+ years of applicable experience 2+ years of experience deploying high volume emails in an email marketing platform Preferred Qualifications: BA/BS Degree Proficient in responsive email design and front-end development. Working knowledge of HTML/CSS and SQL Proven ability to manage multiple projects in a deadline-driven environment. Strong written and verbal communication skills in English, with ability to adapt messaging for varied audiences Familiarity with common email marketing tools - Adobe Campaign preferred, Stensul or Litmus Suggested Skills: Email Campaign Management Workflow Automation A/B Testing Quality Assurance Responsive Email Design HTML/CSS Additional Information India Disability Policy LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf Global Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal. Experience Level Mid Level