Digital marketing manager

2+ years of experience in digital marketing, preferably in a software/SaaS company.Proficiency in SEO, PPC, email marketing, and content marketing.Experience with digital marketing tools (Google Ads, Google Analytics, SEMrush, HubSpot, etc.).Strong understanding of lead generation and conversion optimization.Excellent content writing and copywriting skills.Hands-on experience with CRM and marketing automation tools.Ability to work independently and in a fast-paced, results-driven environment.

Preferred Qualifications:

Experience with B2B marketing and Account-Based Marketing (ABM).

Knowledge of UX/UI principles for conversion rate optimization.

Familiarity with growth hacking techniques.

Key Responsibilities:

Develop and execute digital marketing strategies for lead generation, customer acquisition, and brand awareness.

Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).

Implement and improve SEO strategies (on-page and off-page) to enhance organic search visibility.

Plan and manage content marketing efforts, including blogs, case studies, and landing pages.

Oversee email marketing campaigns and automation for lead nurturing.

Analyze website traffic and user behavior using Google Analytics and other tracking tools.

Manage social media channels and create engaging content for audience growth.

Collaborate with sales and product teams to align marketing strategies with business goals.

Track, analyze, and report on campaign performance, making data-driven improvements.

Stay updated on industry trends, competitor strategies, and emerging digital marketing tools.

• It is a Full Time Digital Marketing job for candidates with 3 - 4 years of experience.