Digital marketing manager

Job Summary

We are looking for an experienced and result-driven Digital Marketing Manager to plan, execute, and optimize our digital marketing strategies across all online channels. The ideal candidate should have in-depth knowledge of SEO, SEM, social media marketing, paid advertising, content marketing, email marketing, analytics, and marketing automation, with a strong focus on lead generation, brand growth, and ROI.

Key Responsibilities Digital Marketing Strategy

• Develop, implement, and manage end-to-end digital marketing strategies aligned with business goals.

• Plan and manage marketing budgets, ensuring maximum ROI.

• Identify new growth opportunities through digital channels and emerging trends.

Search Engine Optimization (SEO)

• Lead on-page, off-page, and technical SEO initiatives.

• Conduct keyword research, competitor analysis, and SEO audits.

• Optimize website content, structure, and performance for search engines.

• Track and improve organic rankings, traffic, and conversions.

Paid Advertising (PPC & Performance Marketing)

• Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and social platforms.

• Manage campaigns for Search, Display, Shopping, Video, and App installs.

• Monitor CPL, CPA, ROAS, CTR, and conversion rates.

• Perform A/B testing on ad copies, creatives, and landing pages.

Social Media Marketing

• Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).

• Manage content calendars, posting schedules, and community engagement.

• Run paid social media campaigns for brand awareness and lead generation.

• Monitor social media analytics and performance metrics.

Content Marketing

• Collaborate with content writers and designers to create blogs, landing pages, videos, and creatives.

• Ensure content aligns with SEO, brand messaging, and conversion goals.

• Plan and execute content distribution strategies.

Email Marketing & Marketing Automation

• Design and manage email marketing campaigns, newsletters, and drip campaigns.

• Segment audiences and personalize communication for higher engagement.

• Work with marketing automation tools and CRM platforms.

• Track open rates, CTRs, conversions, and campaign effectiveness.

Analytics & Reporting

• Track, analyze, and report digital marketing performance using analytics tools.

• Prepare weekly and monthly performance reports with actionable insights.

• Monitor website traffic, user behavior, and funnel performance.

• Optimize campaigns based on data-driven insights.

Conversion Rate Optimization (CRO)

• Optimize landing pages, forms, and CTAs to improve conversion rates.

• Conduct A/B testing and usability analysis.

• Improve user journey and marketing funnels.

Team & Stakeholder Management

• Manage and mentor digital marketing executives and interns.

• Coordinate with sales, product, design, and external agencies.

• Ensure timely execution of campaigns and deliverables.

Required Skills & Qualifications Technical & Functional Skills

• 3–6 years of hands-on experience in digital marketing.

• Strong knowledge of SEO, SEM, PPC, and social media marketing.

• Experience with Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.

• Proficiency in Google Analytics, Google Search Console, and Tag Manager.

• Knowledge of keyword tools, SEO tools, and marketing automation platforms.

• Strong understanding of lead generation, funnel management, and performance marketing.

• Experience with CMS platforms (WordPress or similar).

• Knowledge of basic HTML, CSS, and landing page optimization.

• Excellent analytical, communication, and project management skills.

Preferred Skills

• Experience in B2B, B2C, SaaS, or product-based companies.

• Knowledge of influencer marketing and affiliate marketing.

• Familiarity with CRM tools such as HubSpot, Zoho, or Salesforce.

• Experience with AI tools and automation in digital marketing.

• Strong presentation and stakeholder management skills.

Educational Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Digital marketing certifications are a plus.

Work Location: In person

📩 Interested candidates can share their resume at:

Kanak.c@techostinger.com

• It is a Full Time Digital Marketing job for candidates with 3 - 6 years of experience.