Digital marketing manager

Role Overview:

The Digital Marketing Manager will be responsible for developing, implementing, and managing online marketing campaigns that drive brand awareness, customer engagement, and lead generation. This role requires a strategic thinker with hands-on experience in performance marketing, content strategy, analytics, and digital innovation.

Key Responsibilities:

1. Strategy & Planning

• Develop and execute digital marketing strategies aligned with business goals.

• Manage the digital marketing budget and ensure maximum ROI across channels.

• Identify emerging trends and technologies in digital marketing.

2. Campaign Management

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms.

• Oversee SEO/SEM, email marketing, display advertising, and remarketing campaigns.

• Manage agency and vendor relationships for performance and creative execution.

3. Content & Social Media

• Oversee content strategy for social media, blogs, and websites to ensure consistency with brand voice.

• Collaborate with content creators, designers, and influencers to build engaging digital assets.

• Manage social media channels and community engagement.

4. Analytics & Reporting

• Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, etc.).

• Use tools like Google Analytics, Search Console, and CRM dashboards to track KPIs.

• Prepare performance reports and insights for leadership teams.

5. Website & Conversion Optimization

• Manage website content, UX, and landing pages for conversion optimization.

• Work with web developers/designers to ensure SEO best practices are implemented.

6. Team Leadership (if applicable)

• Lead and mentor a team of digital marketing executives and specialists.

• Set clear goals, monitor progress, and provide performance feedback.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• 1-5 years of experience in digital marketing or related roles.

• Strong knowledge of SEO, SEM, PPC, social media, and content marketing.

• Hands-on experience with tools such as:

  • Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

  • Google Analytics, Tag Manager, Search Console

  • HubSpot / Salesforce / Zoho CRM (preferred)

• Proficiency with marketing automation and A/B testing tools.

• Analytical mindset with strong attention to detail.

• Excellent communication and project management skills.

Preferred:

• Experience in managing large-scale performance campaigns.

• Certifications in Google Ads, Meta Blueprint, or HubSpot.

• Experience with e-commerce or SaaS marketing (depending on company type).

Key Performance Indicators (KPIs):

• Lead generation & conversion rates

• ROI on paid campaigns

• Website traffic & engagement growth

• Organic keyword rankings

• Social media engagement metrics

• It is a Full Time Digital Marketing job for candidates with 1 - 5 years of experience.

More about this Digital marketing manager job

1. What is the eligibility criteria to apply for this Digital marketing manager job?
   Ans: The candidate should be Graduate and above and above with 1 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹25000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Digital marketing manager job?
   Ans: This Digital marketing manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital marketing manager job?
   Ans: No, there is no fee applicable for applying this Digital marketing manager job and during the employment with the company, i.e., Soulnkey Consulting Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital marketing manager role?
   Ans: There is an immediate opening of 1 Digital marketing manager at Soulnkey Consulting Private Limited
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital marketing manager job?
   Ans: This Digital marketing manager job has Day Shift.