Digital marketing manager

We are looking for a creative and result-oriented Digital Marketing Executive who can manage digital marketing activities, generate quality leads, create EDMs, and edit engaging videos/reels for social media and promotional campaigns.

Key Responsibilities

1. Lead Generation

• Generate quality leads through Instagram, Facebook, Google, LinkedIn, and other digital platforms.

• Plan and execute lead-generation campaigns.

• Manage and optimize digital campaigns to improve lead quality and conversions.

• Track leads and maintain basic campaign performance reports.

• Coordinate with the sales team for lead follow-ups and conversion.

2. EDM & Marketing Creatives

• Design and create EDMs (Electronic Direct Mailers) for products, services, offers, and campaigns.

• Create social media posts, banners, promotional creatives, and digital marketing materials.

• Ensure all creatives follow the company's branding and communication guidelines.

• Work with tools such as Canva, Photoshop, or similar design platforms.

3. Video & Reels Editing

• Edit short-form videos, Instagram Reels, YouTube Shorts, and promotional videos.

• Add captions, transitions, music, graphics, and other elements to make videos engaging.

• Repurpose existing content into short-form videos suitable for different social media platforms.

• Basic knowledge of tools such as CapCut, Premiere Pro, Filmora, or similar software is preferred.

4. Social Media Management

• Manage and maintain company social media accounts.

• Plan and publish regular content.

• Research current trends, topics, hashtags, and content formats.

• Monitor engagement and suggest ideas to improve reach and brand visibility.

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.