Job Description
We are looking for a Performance Marketing Executive with 2–3 years of hands-on experience in Meta Ads, Google Ads, and SEO. The candidate should have strong knowledge of campaign planning, optimization, analytics, lead generation, and e-commerce performance marketing.
Key Responsibilities
Meta Ads (Facebook & Instagram)
Plan, create, manage, and optimize Meta advertising campaigns.
Handle Conversion, Sales, Retargeting, and Remarketing campaigns.
Analyze CTR, CPC, CPM, CPA, ROAS, Conversion Rate, etc.
Manage audience targeting, retargeting, Lookalike Audiences, and campaign scaling.
Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
Monitor campaign performance and prepare regular reports.
Google Ads
Manage Search, Performance Max, Shopping, Display & Remarketing campaigns.
Keyword research, search terms analysis, bidding, budget management, and optimization.
Improve CTR, CPC, Conversion Rate, CPA, and ROAS.
Manage negative keywords and campaign structures.
Track and analyze conversions through GA4, Google Tag Manager & Google Ads.
SEO
Perform keyword research and competitor analysis.
Handle On-Page, Off-Page & Technical SEO activities.
Optimize website pages, product pages, meta titles, descriptions, headings, and internal linking.
Monitor keyword rankings, organic traffic, and SEO performance.
Identify technical SEO issues and coordinate with the development/content team.
Work on link-building and SEO growth strategies.
🛠️ Required Skills
2–3 years of practical experience in Meta Ads & Google Ads.
Good understanding of e-commerce performance marketing.
Strong knowledge of SEO fundamentals and tools.
Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console.
Knowledge of Meta Pixel, Conversion API (CAPI) and conversion tracking will be an advantage.
Experience with Shopify or other e-commerce platforms is preferred.
Strong analytical and problem-solving skills.
Ability to manage advertising budgets and optimize campaigns based on ROI/ROAS.
Good communication and reporting skills.