Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
Manage end-to-end performance marketing campaigns — from strategy and audience targeting to tracking and reporting.
Perform keyword research, ad copywriting, A/B testing, and creative optimization.
Monitor daily campaign performance and identify opportunities to improve CPC, CPA, ROAS, CTR, and conversions.
Work closely with the design and content team to create high-performing ad creatives and landing pages.
Implement and analyze remarketing, lookalike audience, and funnel strategies.
Track conversions using Google Analytics, Meta Pixel, Google Tag Manager, and similar tools.
Prepare weekly and monthly performance reports to showcase ROI, trends, and insights.
Stay updated with the latest digital marketing trends, tools, and best practices.