We are looking for an experienced and creative Digital Marketing Manager to join our team. The ideal candidate will have hands-on expertise in social media advertising (Facebook & Google), social media management, and website development (preferably with WordPress).
You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services, enhancing brand awareness within the digital space, and driving website traffic and acquiring leads/customers.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Manage and optimize Facebook Ads & Google Ads to achieve lead generation and conversion targets.
Design, build, and maintain our social media presence across all digital channels.
Manage and update company websites using WordPress and ensure best practices in UI/UX.
Collaborate with content and design teams to create engaging content for social media and website.
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on the insights.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.