Digital Marketing Specialist

Job description:

Job Title: Paid Ads Specialist (Google Ads/Meta Ads)
Experience Required: 3–5 Years
Location: Delhi (Preferred)
Job Type: Full-Time
Industry: Digital Marketing
Work Mode: On-site

Job Overview:

We are looking for an experienced and highly driven Paid Ads Specialist with 3–5 years of hands-on experience in managing Google Ads and Meta (Facebook/Instagram) Ads. The ideal candidate should have a solid background in both lead generation and e-commerce campaigns, preferably within a digital marketing agency environment, and experience working with international clients.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads (Facebook/Instagram).

• Manage full-funnel advertising strategies for lead generation and e-commerce clients.

• Develop campaign strategies aligned with client goals and KPIs.

• Conduct A/B testing, audience segmentation, and landing page optimization.

• Monitor and analyze campaign performance, generate insights, and create detailed performance reports.

• Collaborate with internal teams (design, content, SEO) to align paid campaigns with broader marketing goals.

• Handle monthly budgeting and ensure cost-effective campaign execution.

• Stay updated with the latest platform updates and industry trends.

Required Skills & Qualifications:

• 3–5 years of proven experience in managing Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook/Instagram).

• Proficiency in campaign setup, optimization, and reporting across both platforms.

• Demonstrated success in handling both lead generation and e-commerce campaigns.

• Prior experience working in a digital marketing agency is a must.

• Experience in managing international clients.

• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other ad tracking tools.

• Google Ads and Meta Blueprint certifications are a plus.

Preferred Candidate:

• Based in Delhi or willing to relocate.

• Able to join within a short notice period.

Job Types: Full-time, Permanent

Benefits:

• Flexible schedule

• Paid sick time

• Paid time off

Work Location: In person

• It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.

More about this Digital Marketing Specialist job

1. What is the eligibility criteria to apply for this Digital Marketing Specialist job?
   Ans: The candidate should be All Education levels and above with 2 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹50000 per month that depends on your interview. It's a Full Time job in Delhi.
3. How many working days are there for this Digital Marketing Specialist job?
   Ans: This Digital Marketing Specialist job will have 5 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Specialist job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Specialist job and during the employment with the company, i.e., Digitallytop.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Specialist role?
   Ans: There is an immediate opening of 3 Digital Marketing Specialist at Digitallytop
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Specialist job?
   Ans: This Digital Marketing Specialist job has Day Shift.