Monitor and analyze the performance of marketing channels, including Email, Paid Ads, SEO, SEM, GDN, and CRM.
Optimize campaigns with data-driven insights and support from the local team.
Oversee remarketing strategies and affiliate partnerships to drive engagement.
Generate detailed monthly performance reports and ensure budget efficiency.
Plan and execute A/B testing with proper result tracking.
Stay ahead of emerging digital marketing technologies and integrate them into strategies.
Experience with Criteo, Accengage, and Google Ads is an advantage.
Strong analytical skills and knowledge of sociometric tools and remarketing are essential.