Digital marketing manager

Job Title: Digital Marketing Specialist – Business-Aligned Growth

📍 Location: Begur Road, Bengaluru (Onsite Only)
🕒 Work Type: Full-time | 6-Day Work Week
💼 Department: Strategic Marketing & Growth
🧑‍💼 Reports To: Co-Founder / Business Head
📅 Joining: Immediate Preferred
💰 CTC: ₹25K–₹35K per month (Negotiable based on expertise)

🧭 Role Summary

We are looking for a Digital Marketing Specialist who goes beyond basic posting and brings strategic penetration into the compliance, tax, audit, and start-up services space. You must understand the buyer persona of SMEs, start-ups, and professionals, and craft campaigns that generate real business leads, brand credibility, and conversion-ready content.

🔍 Key Responsibilities

🎯 Strategic Penetration & Market Fit

• Understand the core of Apnabusinez.com: CA services, GST, Audit, ROC, Compliance, Start-up support, and HR Services.

• Create targeted campaigns that speak directly to business owners, CFOs, founders, and professionals.

• Map content and marketing channels to actual service funnel stages.

📢 Lead-Oriented Content Execution

• Drive LinkedIn, Instagram, and Google visibility for specific services with a content-led growth strategy.

• Coordinate internally to develop explainer posts, client testimonial reels, real case story campaigns, and compliance awareness drives.

• Maintain content hygiene, tone, and compliance with industry expectations.

📊 Paid & Organic Campaigns

• Run and optimize paid ads with ROI-focused strategy (Meta Ads, Google Ads).

• Lead organic SEO improvements through article writing, keyword blogs, and service page optimization.

• Plan outreach campaigns (cold emailers, re-targeting creatives, etc.).

🧩 Collaboration & Business Support

• Work closely with Sales, HR, and Service Heads to align content with real-time service priorities.

• Support internal branding efforts (HR hiring drives, employee branding, client welcome packs).

• Assist in website planning, audit landing pages, and funnel clarity.

📈 Metrics & Reporting

• Monitor CPL, traffic, reach, engagement, lead quality, and cost-to-convert.

• Weekly reporting to management with improvement plan.

✅ Must-Have Skills

• Minimum 2–3 years in digital marketing, preferably for service businesses or consulting firms.

• Deep understanding of Facebook Business Suite, LinkedIn Campaigns, Google Ads, WordPress, SEO tools.SEO

• SEM

• Copywriting

• Content

• Branding

• Analytics

• Leadgen

• Funnels

• Emailers

• Reels

• Campaigns

• Meta

• Google

• Design

• Strategy

• Execution

• Hashtags

• Engagement

• WordPress

• CRM

• Exceptional written communication – clarity, grammar, industry tone.

• Strong sense of campaign ROI, not just reach or vanity metrics.

• Ability to manage vendors/freelancers (designers, editors, etc., if needed).

• High ownership, deadline-driven, and adaptable to fast-paced needs.

🎓 Preferred Qualification

• Graduate in Marketing, Mass Communications, or Business.

• Google Ads/Facebook/HubSpot certified preferred.

• Strong interest or background in finance/legal/business content is a bonus.

🔑 What Success Looks Like

• Business Relevance: Each campaign brings value to our CA & compliance funnel.

• Lead Velocity: Weekly qualified business leads from campaigns.

• Content Depth: Service-rich, case-aware posts that build trust and authority.

• Independent Ownership: Runs campaigns with minimal micromanagement.

🌟 Why Join Apnabusinez.com?

This is not a superficial digital job. You’ll be working on deep business growth, real client problems, and a chance to drive multi-channel marketing from the ground up. If you're someone who thrives in challenge, understands SMEs/start-ups, and wants to scale a niche business digitally — this is your platform.

Thanks & Regards,

P. BALASUBRAMANIYAN

People Operations & HR Manager

Apnabusinez.com

Mobile: +91-9035078115

Email: hrm@apnabusinez.com

Website: www.apnabusinez.com

• It is a Full Time Digital Marketing job for candidates with 2 - 6 years of experience.

More about this Digital marketing manager job

1. What is the eligibility criteria to apply for this Digital marketing manager job?
   Ans: The candidate should be Post Graduate and above and above with 2 - 6 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹35000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Digital marketing manager job?
   Ans: This Digital marketing manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital marketing manager job?
   Ans: No, there is no fee applicable for applying this Digital marketing manager job and during the employment with the company, i.e., APNABUSINEZ.COM.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital marketing manager role?
   Ans: There is an immediate opening of 2 Digital marketing manager at APNABUSINEZ.COM
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital marketing manager job?
   Ans: This Digital marketing manager job has Day Shift.