Digital marketing manager

We are looking for an experienced Performance Marketing Specialist who has hands-on experience running and optimizing advertising campaigns across multiple platforms (Meta, Google, YouTube, TikTok, Pinterest, Amazon Ads, etc.) for ecommerce brands.

If you have not personally executed campaigns end-to-end, please do NOT apply.

We want someone who can demonstrate the exact strategies used, the challenges handled, and the revenue outcomes achieved.

• Key Responsibilities Plan, launch, optimize, and scale cross-platform ecommerce ad campaigns.

• Manage full-funnel performance marketing across Google, Meta, YouTube, TikTok, Pinterest, and other paid channels.

• Set up conversion tracking, pixel events, custom audiences, retargeting funnels, and attribution models.

• Analyse data and provide revenue-focused insights to improve ROAS, CAC, LTV, and overall profitability.

• Conduct A/B testing for creatives, landing pages, audiences, and bidding strategies.

• Collaborate with content, design, and product teams to produce winning creative assets for ads.

• Manage monthly ad budgets and ensure optimal spending to hit growth targets.

• Prepare weekly performance reports with clear results, learnings, and next steps.

• Required Experience Minimum 3+ years of hands-on experience managing ecommerce paid advertising campaigns.

• Proven track record of achieving measurable results (ROAS growth, revenue increase, CAC reduction, etc.).

• Strong understanding of ecommerce funnels, CRO, remarketing, and customer segmentation.

• Ability to work with tools like GA4, Meta Ads Manager, Google Ads, Shopify/WordPress analytics, attribution tools, and marketing automation.

• Experience managing budgets of ₹1L–₹10L+ per month (or equivalent in USD).

• Must-Have Skills Deep understanding of ads algorithms & performance optimization

• Strong analytical and data-driven decision-making

• Creative thinking for ad angles & funnels

• Knowledge of ecommerce business models, catalogues, and buyer psychology

• Attention to detail & ability to scale campaigns profitably.

What We Require From You When applying, share:

1. The exact ecommerce brands you have worked on (no confidential names required—industry/category is fine).

2. Budget size you handled.

3. Strategies you implemented (audience, funnel, bidding, creatives).

4. Revenue & ROAS outcomes you achieved.

5. Compulsory Evidence of hands-on campaign execution /Portfolio (screenshots are a bonus).

• It is a Full Time Digital Marketing job for candidates with 3 - 4 years of experience.