Job Summary:
We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage online marketing campaigns across multiple platforms including Google Ads, Meta Ads (Facebook & Instagram), and other digital channels.
Key Responsibilities:
Plan and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram)
Create, monitor, and optimize ad campaigns to generate leads and improve ROI
Handle daily campaign budgets, bidding strategies, and performance tracking
Design and execute social media marketing strategies
Manage and grow company profiles on Instagram and Facebook
Generate leads through paid and organic marketing strategies
Perform keyword research and competitor analysis
Track and analyze campaign performance using tools like Google Analytics
Prepare weekly and monthly performance reports
Coordinate with design and content teams for creatives and ad copies
Stay updated with latest digital marketing trends and platform updates
Requirements:
Proven experience in Google Ads and Meta Ads management
Basic knowledge of SEO, SEM, and social media marketing
Familiarity with tools like Google Analytics, Google Tag Manager, Meta Business Manager
Strong analytical and problem-solving skills
Good communication and reporting skills
Ability to handle multiple campaigns and meet deadlines
Preferred Qualifications:
Certification in Google Ads or Meta Ads is a plus
Experience in lead generation campaigns
Knowledge of Canva, basic design, or content creation