Role Overview:
We’re looking for an enthusiastic Digital Marketing Associate to support our online marketing efforts. This is a hands-on role where you will work across various channels including SEO (on-page & off-page), Google Ads, Facebook Ads, and multiple social media platforms including Pinterest, Instagram, and YouTube.
Key Responsibilities:
• SEO (Search Engine Optimization):
o Perform keyword research and assist in content optimization (on-page SEO)
o Support off-page SEO efforts including link-building and outreach
o Monitor search rankings and performance using SEO tools
• Performance Marketing:
o Assist in managing and optimizing Google Ads and Meta (Facebook/Instagram) campaigns
o Track performance metrics (CTR, CPC, ROI) and suggest improvements
• Social Media Management:
o Create and schedule content for platforms like Instagram, Pinterest, and YouTube
o Help grow community engagement and follower base
o Track analytics and report on social media performance
• Reporting:
o Use tools like Google Analytics, Google Search Console, and Meta Ads Manager to generate weekly reports
o Analyze traffic sources and campaign impact