Digital Marketing Executive – Job Description
Job Title
Digital Marketing Executive
Job Summary
We are looking for a creative and results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate will manage digital channels, generate leads, increase brand awareness, and improve customer engagement through data-driven marketing strategies.
Key Responsibilities
Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
Manage and optimize social media platforms such as Facebook, Instagram, LinkedIn, X, and YouTube.
Create engaging content for websites, blogs, social media, and email campaigns.
Monitor website performance using Google Analytics and other analytics tools.
Conduct keyword research and implement SEO best practices to improve search rankings.
Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
Track campaign performance, analyze KPIs, and prepare monthly performance reports.
Coordinate with graphic designers, content writers, and sales teams to execute marketing initiatives.
Stay updated with the latest digital marketing trends, tools, and technologies.
Support lead generation and customer acquisition activities.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1–3 years of experience in digital marketing or a similar role.
Strong knowledge of SEO, SEM, Google Ads, Meta Ads Manager, and email marketing.
Experience with Google Analytics, Google Search Console, and CRM tools.
Excellent written and verbal communication skills.
Strong analytical, organizational, and problem-solving abilities.
Preferred Skills
Knowledge of WordPress or other CMS platforms.
Experience with marketing automation tools.
Basic graphic design skills using Canva or Adobe Creative Suite.
Understanding of content marketing and social media trends.
Key Performance Indicators (KPIs)
Website traffic growth.
Lead generation and conversion rate.
ROI on digital marketing campaigns.
Social media engagement and follower growth.
Search engine ranking improvements.
Email campaign open and click-through rates.
Salary
Competitive salary based on experience and qualifications.
Location
As per company requirements.
Employment Type
Full-time.