Key Responsibilities
Strategy & Planning: Develop holistic digital marketing plans, set performance goals (KPIs), and manage advertising budgets.
Content Creation: Produce or oversee engaging copy for blogs, landing pages, email newsletters, and social media while maintaining brand consistency.
Search Engine Optimization (SEO & SEM): Optimize website architecture, conduct keyword research, and execute pay-per-click (PPC) campaigns on platforms like Google Ads to boost organic and paid traffic.
Social Media Management: Plan content calendars, manage profiles (e.g., LinkedIn, Instagram, X), and drive online community engagement.
Analytics & Reporting: Track key metrics such as Return on Investment (ROI), Cost Per Click (CPC), and conversion rates to optimize campaign performance.