Digital Marketing & Brand Growth
• Plan, execute, and monitor digital marketing campaigns across platforms (Instagram, Facebook, Google, LinkedIn).
• Develop monthly content calendars and manage consistent posting schedules.
• Manage and optimize paid advertising campaigns (Meta Ads, Google Ads, etc.) for lead generation.
• Track and analyze campaign performance — impressions, engagement, leads, ROI — and prepare weekly/monthly reports.
• Improve website visibility through SEO, local SEO (Google My Business), and keyword optimization.
• Implement strategies to grow followers, engagement rate, and reach organically.
• Identify current real estate marketing trends and adapt content strategies accordingly.
• Collaborate with the sales and operations team to align campaigns with property listings, promotions, and seasonal demand.
• Manage and respond to social media queries, DMs, and comments to maintain active engagement.
• Build partnerships and collaborations with influencers or local pages to increase reach.
• Coordinate photography and videography for properties and team activities when required.
Graphic Design & Visual Content
• Design marketing creatives for social media posts, stories, banners, and ads in line with brand identity.
• Create property showcase visuals, infographics, and before-after project designs.
• Develop brochures, flyers, pitch decks, and digital advertisements for various campaigns.
• Design branding materials — hoardings, visiting cards, signage, and internal branding content.
Required Skill
• Strong understanding of digital marketing tools: Meta Business Suite, Google Ads, Google Analytics, Google My Business.
• Proficiency in design tools: Canva, Adobe Photoshop, Illustrator (Figma or similar is a plus).
• Basic video editing and reel creation skills (CapCut / Premiere Pro / VN).
• Knowledge of SEO, hashtags, and algorithm-based content reach strategies.
• Good communication skills with attention to detail and timelines.
• Ability to multitask and deliver under tight deadlines.