Digital Marketing Executive

We are looking for a Digital Marketing & CRM Executive who will be responsible for managing the company’s digital presence, generating and maintaining leads, handling Zoho CRM, coordinating website development and updates, and maintaining product catalogues and digital marketing materials.

The ideal candidate should have a combination of digital marketing knowledge, CRM management skills, content coordination, website management, and strong follow-up abilities.

Key Responsibilities

1. Digital Marketing & Social Media

• Develop and execute digital marketing activities to increase brand awareness, online visibility, and customer engagement.

• Manage the company’s social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.

• Plan and maintain a monthly content and social media calendar.

• Coordinate the creation of posts, reels, videos, product creatives, campaigns, and promotional content.

• Plan and execute Meta Ads and Google Ads campaigns.

• Monitor campaign performance, lead generation, engagement, reach, and conversions.

• Conduct competitor and market research to identify new digital marketing opportunities.

• Support SEO activities and improve the company’s online visibility.

2. Zoho CRM & Lead Management

• Manage and maintain Zoho CRM on a daily basis.

• Capture and update leads received through the website, social media, campaigns, enquiries, and other sources.

• Ensure all lead information is accurate, complete, and properly categorized.

• Track lead status from enquiry to follow-up and conversion.

• Coordinate with the sales team for timely lead follow-up.

• Maintain proper records of active, converted, pending, and lost leads.

• Generate periodic reports on lead sources, lead status, and conversions.

• Ensure CRM data is regularly updated and properly maintained.

3. Website Management & Development

• Manage the company website and ensure that product and company information is always updated.

• Coordinate with website developers/agencies for new website development, modifications, and technical updates.

• Add and update product pages, product images, descriptions, specifications, and other relevant information.

• Coordinate the development of new website pages and landing pages for marketing campaigns.

• Check website content regularly for accuracy and consistency.

• Identify website issues and coordinate with developers for timely resolution.

• Support basic SEO, website content optimization, and performance improvement.

4. Product Catalogue Management

• Create and maintain digital and product catalogues for the company.

• Coordinate with the R&D, product, sales, and design teams to collect accurate product information.

• Prepare and update product details, including:

  • Product name

  • Product description

  • Product images

  • Ingredients

  • Nutritional information

  • Pack sizes

  • Product specifications

  • Product benefits and applications

• Ensure product information is consistent across the website, catalogue, presentations, and other digital platforms.

• Update catalogues whenever new products are launched or existing products are modified.

5. Content & Product Communication

• Develop product-focused content for websites, social media, catalogues, presentations, and promotional materials.

• Coordinate with the design team to develop professional product creatives.

• Support new product launches, exhibitions, campaigns, and promotional activities.

• Maintain consistency in product information and brand communication across all platforms.

6. Reporting & Performance Tracking

• Prepare regular reports on:

  • Digital marketing performance

  • Website traffic

  • Social media performance

  • Advertising campaigns

  • Lead generation

  • Zoho CRM pipeline

  • Lead conversion

• Analyze campaign and lead data and suggest improvements.

• Maintain proper records and documentation of digital marketing activities.

Required Skills

• Strong understanding of Digital Marketing and Social Media Marketing.

• Hands-on knowledge of Zoho CRM / Zoho Leads.

• Basic understanding of website development and website management.

• Knowledge of Google Ads, Meta Ads, SEO, and Google Analytics.

• Good understanding of product catalogue preparation and management.

• Good written and verbal communication skills.

• Good knowledge of MS Excel / Google Sheets.

• Knowledge of Canva, Photoshop, or other design tools is an advantage.

• Strong coordination, follow-up, and organizational skills.

• Ability to manage multiple activities and meet deadlines.

• Good attention to detail, especially when handling product information.

Qualification & Experience

• Bachelor's degree in Digital Marketing, Marketing, Business Administration, Communications, or a related field.

• 1–3 years of relevant experience preferred.

• Candidates with hands-on experience in Zoho CRM, website management, digital marketing, and product catalogue management will be preferred.

Key Performance Areas

• Effective management of digital marketing activities

• Quality and timely management of leads in Zoho CRM

• Website updates and development coordination

• Accurate and up-to-date product catalogues

• Lead generation and conversion tracking

• Social media growth and engagement

• Digital campaign performance

• Timely execution of product launches and marketing activities

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.