Digital Marketing Executive

Role: Digital Marketing Executive (E-commerce & Performance)

Company: Master
Location: Bangalore

🧠 About the Role

We are looking for a hands-on Digital Marketing Executive who can manage end-to-end digital growth across website, marketplaces, paid ads, and content.

This role is not limited to execution — it requires ownership of performance, creativity, and conversion optimization.

🚀 Key Responsibilities

🔹 Performance Marketing & Ads

• Plan and execute Meta Ads (full-funnel: awareness → conversion)

• Optimize campaigns to improve ROAS, CPA, CTR

• Conduct audience targeting, creative testing, and scaling

🔹 Website & Conversion Optimization

• Manage Shopify website updates (banners, landing pages, product pages)

• Improve UI/UX and checkout flow to increase conversions

• Implement and monitor Meta Pixel & tracking events

🔹 Marketplace Management (Amazon & Flipkart)

• Optimize product listings with SEO-driven titles & content

• Plan A+ content and improve conversion rates

• Track performance metrics and improve organic ranking

🔹 Content Creation & Creative Strategy

• Plan and execute product shoots, demo videos, and lifestyle content

• Coordinate with design team for ad creatives and campaigns

• Develop high-converting video and reel concepts

🔹 Social Media & Influencer Marketing

• Plan and execute monthly content calendar

• Manage reels/posts aligned with campaigns

• Handle influencer collaborations and content approvals

🔹 WhatsApp Marketing & Automation

• Manage WhatsApp campaigns (broadcast + automation)

• Set up abandoned cart recovery flows

• Improve repeat purchase through targeted messaging

🔹 Customer Conversion & Direct Sales

• Handle inbound customer queries

• Improve inquiry-to-sale conversion

• Drive direct website sales through follow-ups

🔹 Data Analysis & Growth Strategy

• Analyze campaign performance and prepare reports

• Track ROI across ads, website, and marketplace

• Identify growth opportunities and optimize budgets
  

📊 Key KPIs

• ROAS (target improvement: 2x → 5x+)

• Conversion rate

• CPA reduction

• Website revenue growth

• Marketplace ranking & sales

• WhatsApp conversion rate
  

🎯 Requirements

• 1–3 years experience in digital marketing / e-commerce

• Hands-on experience in:

  • Meta Ads

  • Shopify

  • Amazon/Flipkart

• Basic understanding of:

  • Performance marketing

  • Conversion optimization

  • Content strategy

• Strong analytical and execution skills
  

⭐ Good to Have

• Experience in D2C or kitchen appliances / FMCG

• Experience in product shoots / content planning

• Understanding of WhatsApp automation tools
  

💡 What We’re Looking For

• Ownership mindset

• Problem-solving ability

• Data-driven thinking

• Creative + performance balance
  

🚀 Why Join Us

• Opportunity to work on a fast-growing consumer brand

• End-to-end ownership (not just execution)

• Exposure to ads, marketplace, content, and growth strategy

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.