A Digital Marketing Executive is responsible for promoting a company’s products or services online using various digital channels like social media, search engines, email, and websites.
Key Responsibilities
Plan and execute digital marketing campaigns
Manage social media platforms (Facebook, Instagram, LinkedIn, etc.)
Run paid ads (Google Ads, Meta Ads)
Perform SEO (Search Engine Optimization) and improve website ranking
Handle content marketing (blogs, posts, creatives)
Track and analyze campaign performance using tools like Google Analytics
Manage email marketing campaigns
Coordinate with designers and content writers
Generate leads and improve conversion rates
Required Skills
Basic knowledge of SEO & SEM
Social media marketing skills
Google Ads & Facebook Ads knowledge
Content writing and communication skills
Analytical thinking
Basic knowledge of tools like:
Google Analytics
Google Search Console
Canva / Photoshop
Qualifications
Bachelor’s degree in Marketing, Business, or related field
Certification in digital marketing (optional but preferred)
Experience
Salary (India approx.)
Experienced: ₹15000 – ₹30000/month
Other Digital Marketing Roles
SEO Executive
Social Media Manager
PPC (Paid Ads) Specialist
Content Marketer
Email Marketing Specialist