Key Responsibilities
Plan and execute digital marketing campaigns across Google, Meta, Instagram, LinkedIn, and other platforms.
Manage and optimize SEO and SEM activities to improve website traffic and rankings.
Create and manage social media content, posts, reels, and campaigns.
Conduct keyword research, competitor analysis, and market research.
Manage Google Ads and social media advertising campaigns.
Monitor campaign performance and prepare reports using Google Analytics, Search Console, and advertising dashboards.
Develop and execute email marketing and lead-generation campaigns.
Coordinate with content, design, sales, and other teams.
Track KPIs such as traffic, leads, conversions, engagement, CTR, CPC, and ROI.
Stay updated with the latest digital marketing trends, algorithms, and tools.
Required Skills
Good understanding of SEO, SEM, Google Ads, social media marketing, and content marketing.
Knowledge of Google Analytics and Search Console.
Basic understanding of HTML/CSS and website management is a plus.
Strong communication and analytical skills.
Ability to work with data and optimize campaigns based on performance.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Certifications such as Google Ads, Google Analytics, or Meta Blueprint are an advantage.