Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads.
Manage Google Search, Display, Remarketing, and Performance Max campaigns as appropriate.
Conduct keyword research, audience targeting, competitor analysis, and bidding optimization.
Generate qualified leads for website development, mobile app development, software, and digital services.
Monitor campaign performance and optimize CPL, CPA, CTR, CPC, conversion rate, and overall ROI.
Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
Analyze campaign data and prepare regular performance reports.
Conduct A/B testing of ad creatives, ad copy, audiences, and landing pages.
Collaborate with the sales and business development teams to improve lead quality and conversions.
Manage advertising budgets effectively and recommend performance improvements.
Identify new opportunities to improve campaign results and lead-generation strategies.
Required Sk