Role Overview:
We are looking for a results-driven Performance Marketing Executive with hands-on experience in managing paid digital campaigns and driving lead generation.
Key Responsibilities:
- Plan, execute, and optimise campaigns across Meta, Google, and other digital platforms.
- Monitor campaign performance and improve ROI through continuous optimisation.
- Track key metrics such as CPL, CAC, CTR, ROAS, and conversion rates.
- Coordinate with creative/content teams to improve campaign performance.
- Prepare regular performance reports and recommend optimisation strategies.
Requirements:
- 2–5 years of experience in performance marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong analytical skills and understanding of digital marketing metrics.
- Experience in D2C, healthcare, edtech, fintech, or consumer services is preferred.